Sellpy – Second hand

On behalf of Sellpys, we created a digital campaign for social media. The work included developing the concept and producing three films together with an illustration style used in all parts of the campaign.

The campaign has a fairy tale theme, where we let animations take place in a somewhat shabby visual world. We follow three animated animals that help the viewer enchanted by Sellpy’s message: sustainability, unique finds & simplicity.

Credits: Sellpy – Out of this world second hand

PRODUCTION COMPANY:

Brikk

CREATIVE DIRECTOR:

Brikk

DIRECTOR:

Sebastian Ringler

CLIENT:

Mattias Alfborger, Art Director: Sellpy
Philip Arvidson, Creative Director: Sellpy
Hanna Wärman, Project Manager: Sellpy

STORYBOARD:

Sonya Filimonova

ANIMATION:

Julia Krummenacher
Kyrylo Novikov
Danila Mikhailov
Emil Börner

ILLUSTRATION:

Linn Fritz

COMPOSITING:

Brikk

DOP:

Daniel Gustafsson

FIRST ASSISTENT PHOTOGRAPHER:

David Gylije

GAFFER:

Joakim Strömberg

STYLIST:

Anna Sundelin

SET DESIGNER

Sarah Hurtigkarl

MAKEUP ARTIST

Josefine Golan

EDITOR

Sebastian Ringler

GRADE

Jonathan Qvist

MUSIC

Sebastian Ringler

SOUND DESIGN

Sandra Karlsson

Approach

Sellpys videos as recorded and produced in Stockholm After we finished the recording and post production we started animating all the illustrations we made together with Linn Fritz. The animations are traditionally animated to create a warm and soft feeling,