Burberry X Minecraft digital and in-store campaign
We developed the visual concept for the new Burberry X Minecraft collaboration. The concept is a slow-phased visual presenting the store visitors with the visual world that Burberry and Minecraft have developed. In addition, we created all the social media marketing material and the in-store visual experience shown on the big screens inside the locations. The campaign can also be seen on the Burberry website, where the new Burberry x Minecraft clothing line is displayed.
Credits: Burberry X Minecraft
Samuel Fast Hurtigkarl
Burberry X Minecraft DLC
The concept takes its inspiration from slow-tv and slow-phased nature photography, where the viewer gets the chance to experience the beautiful world created. In addition to the campaign and clothing line, Minecraft made a new DLC, “Burberry: Freedom to Go Beyond,” with four unique locations and 15 Minecraft skins. The adventure is a fast-paced journey into the unknown, allowing the player to explore four treacherous domains.
Minecraft X Burberry In-store
The visual concept is presented in seven flagship stores worldwide, all with unique in-store settings. Inside the store, you get to enter the world of Minecraft X Burberry, with screens taking over the greater part of the location. Giving the visitors a chance to fully engage with the concept and experience the new clothing line.
New York Spring Street.
United Kingdom: London, Regent Street.
China: Shenzen Bay.
Japan: Tokyo, Omotesando.