We make a difference
We were tasked to create an advertising campaign for Marginalen Bank together with Johan Ronnestam. Marginalen wanted us to continue on their path of working with friendly illustrations as a way to portrait there clients and themselves as a way to cut through the generic frequent bank communication.
Our approach to the specific brief was to show people with different needs and in various stages of there lives, so we developed a total of six characters in one family, were the dougher and first-time mortgage taker Clara serves as our hero!
Marginalen Bank / Ronnestam Communication
Storyboard / Animatic