{"id":14052,"date":"2024-02-27T14:56:11","date_gmt":"2024-02-27T13:56:11","guid":{"rendered":"https:\/\/brikk.se\/projekt\/arkiv\/ikea-do-try-this-at-home\/"},"modified":"2025-12-08T16:36:16","modified_gmt":"2025-12-08T15:36:16","slug":"ikea-do-try-this-at-home","status":"publish","type":"case","link":"https:\/\/brikk.se\/en\/cases\/commercials\/ikea-do-try-this-at-home\/","title":{"rendered":"IKEA \u2013 Do try this at home"},"content":{"rendered":"<section id=\"\" class=\"section-wrapper js-text-intro bg-transparent dark:bg-brikk-black dark:text-white\">\n    <div class=\"section-inner section-inner--y-padding section-inner--less-top-padding section-inner--narrow   flex w-full relative\">\n        <div class=\"w-full absolute -top-12 md:top-0 left-8 md:left-0 md:relative md:w-1\/3 hidden md:block md:pr-8\">\n                                                                                            <div class=\"max-w-[100px] max-h-[100px] h-auto relative top-[14px] object-contain 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                       <\/div>\n                                                        <\/div>\n        <div class=\"w-full md:w-2\/3 max-w-[695px] self-start\">\n                                        <h1 class=\"mb-8 text-brikk-blue dark:text-white\">IKEA<\/h1>\n                                        <div class=\"text-flow paragraph text-brikk-blue dark:text-white\">\n                    <p>Commercial for IKEA and their new concept, &#8220;Do try this at home,&#8221; directed by Filip Nilsson. We had the opportunity to assist our friends at SWISS in developing the 2D scenes featuring the mother and son. Additionally, we created all the 2D effects that appear throughout the commercial.<\/p>\n                <\/div>\n                    <\/div>\n    <\/div>\n    <\/section>\n\n<section id=\"\" class=\"section-wrapper bg-brikk-blue text-white dark:bg-brikk-dark-gray  \">\n    <div class=\"section-inner section-inner--y-padding\">\n                <div class=\"flex flex-col md:flex-row md:justify-between section-heading w-full\">\n            <div class=\"w-full md:w-1\/2 paragraph paragraph--white text-flow\">\n                                                        <h2 class=\"text-white\">Credits: IKEA \u2013 Do try this at home<\/h2>\n                                 \n            <\/div>\n\n             \n        <\/div>\n        \n                    <div class=\"grid grid-cols-4 gap-16 lg:gap-24\">\n                                                        <div class=\"paragraph paragraph--white credits col-span-full md:col-span-2 lg:col-span-1\">\n                                                                                                                                                    <p class=\"credits__sub-heading\">Client<\/p>\n<p>IKEA<\/p>\n<p class=\"credits__sub-heading\">Agency<\/p>\n<p>McCann Worldgroup Spain<\/p>\n<p class=\"credits__sub-heading\">Director<\/p>\n<p>Filip Nilsson<\/p>\n<p class=\"credits__sub-heading\">Post Producers<\/p>\n<p>Post Punk<\/p>\n<p class=\"credits__sub-heading\">Post Production \/ VFX<\/p>\n<p>Leo Wilk, Swiss International<br \/>\nJesper B\u00f6cker, Swiss International<\/p>\n                        <\/div>\n                                                                            <div class=\"paragraph paragraph--white credits col-span-full md:col-span-2 lg:col-span-1\">\n                                                                                                                                                    <p class=\"credits__sub-heading\">Producer (2D animation)<\/p>\n<p>Samuel Fast Hurtigkarl<\/p>\n<p class=\"credits__sub-heading\">Character design<\/p>\n<p>David Liu<\/p>\n<p class=\"credits__sub-heading\">2D Animation Lead<\/p>\n<p>David Liu<\/p>\n<p class=\"credits__sub-heading\">2D Effects<\/p>\n<p>Redoad Syed<\/p>\n<p class=\"credits__sub-heading\">3D Artist<\/p>\n<p>Nils Dahlman<\/p>\n<p>&nbsp;<\/p>\n                        <\/div>\n                                                                            <div class=\"paragraph paragraph--white credits col-span-full md:col-span-2 lg:col-span-1\">\n                                                                                                                                                    <p class=\"credits__sub-heading\">Backgrundartists<\/p>\n<p>Johannes Edvardsson<br \/>\nDenis Bousygin<\/p>\n<p class=\"credits__sub-heading\">Compositing<\/p>\n<p>David Liu<br \/>\nSamuel Fast Hurtigkarl<\/p>\n                        <\/div>\n                                                                            <div class=\"paragraph paragraph--white credits col-span-full md:col-span-2 lg:col-span-1\">\n                                                                                                                                                    <p class=\"credits__sub-heading\">Music<\/p>\n<p>The Hives \u2013 Come On<\/p>\n                        <\/div>\n                                            <\/div>\n            <\/div>\n    <\/section>\n\n\n<section data-wpr-lazyrender=\"0\" id=\"\" class=\"section-wrapper bg-white dark:bg-brikk-black\"> \n    <div class=\"section-inner section-inner--max-width section-inner--y-padding   image-grid\">\n                    <h2 class=\"text-brikk-blue dark:text-white  max-w-screen-xl mx-auto section-heading\">Rough animation<\/h2>\n                <div class=\"grid grid-cols-32 gap-y-4 md:gap-4\">\n                                                                                        <figure class=\"flex w-full image-grid__image image-grid__image--fw-narrow \">\n                                <img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/brikk.se\/wp-content\/uploads\/2024\/02\/SC03_v02-1.gif\" class=\"w-full h-full object-cover\" alt=\"Ikea &quot;Do try this at home&quot;\" \/>\n                                <\/figure>                            <\/div>\n    <\/div>\n    <\/section>\n\n<section id=\"\" class=\"section-wrapper dark:bg-brikk-black dark:text-white\">\n    <div class=\"section-inner  section-inner--y-padding    section-inner--no-b-padding lg:flex-row\">\n        <div class=\"col-span-full md:col-span-1 flex \">\n            <div class=\"w-full flex   \">\n                                                    <\/div>\n        <\/div>\n        <div class=\"col-span-full md:col-span-1 flex\">\n                            <div class=\"text-flow paragraph\"><p>&#8211;<\/p>\n<\/div>\n                    <\/div> \n    <\/div>\n    <\/section>\n\n\n<section data-wpr-lazyrender=\"0\" id=\"\" class=\"section-wrapper bg-white dark:bg-brikk-black\"> \n    <div class=\"section-inner section-inner--max-width section-inner--y-padding   image-grid\">\n                    <h2 class=\"text-brikk-blue dark:text-white  max-w-screen-xl mx-auto section-heading\">Styleframes<\/h2>\n                <div class=\"grid grid-cols-32 gap-y-4 md:gap-4\">\n                                                                                        <figure class=\"flex w-full image-grid__image image-grid__image--half image-grid__image--left\">\n                                <img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/brikk.se\/wp-content\/uploads\/2024\/02\/0004_IKEA_006.png\" class=\"w-full h-full object-cover\" alt=\"Ikea &quot;Do try this at home&quot;\" srcset=\"https:\/\/brikk.se\/wp-content\/uploads\/2024\/02\/0004_IKEA_006.png 1920w, https:\/\/brikk.se\/wp-content\/uploads\/2024\/02\/0004_IKEA_006-300x169.png 300w, https:\/\/brikk.se\/wp-content\/uploads\/2024\/02\/0004_IKEA_006-1024x576.png 1024w, https:\/\/brikk.se\/wp-content\/uploads\/2024\/02\/0004_IKEA_006-768x432.png 768w, https:\/\/brikk.se\/wp-content\/uploads\/2024\/02\/0004_IKEA_006-1536x864.png 1536w, https:\/\/brikk.se\/wp-content\/uploads\/2024\/02\/0004_IKEA_006-150x84.png 150w, https:\/\/brikk.se\/wp-content\/uploads\/2024\/02\/0004_IKEA_006-1440x810.png 1440w, https:\/\/brikk.se\/wp-content\/uploads\/2024\/02\/0004_IKEA_006-720x405.png 720w, https:\/\/brikk.se\/wp-content\/uploads\/2024\/02\/0004_IKEA_006-400x225.png 400w, https:\/\/brikk.se\/wp-content\/uploads\/2024\/02\/0004_IKEA_006-618x348.png 618w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/>\n                                <\/figure>                                                        <figure class=\"flex w-full image-grid__image image-grid__image--half image-grid__image--right\">\n                                <img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/brikk.se\/wp-content\/uploads\/2024\/02\/0000_IKEA_001.png\" class=\"w-full h-full object-cover\" alt=\"Ikea &quot;Do try this at home&quot;\" srcset=\"https:\/\/brikk.se\/wp-content\/uploads\/2024\/02\/0000_IKEA_001.png 1920w, https:\/\/brikk.se\/wp-content\/uploads\/2024\/02\/0000_IKEA_001-300x169.png 300w, https:\/\/brikk.se\/wp-content\/uploads\/2024\/02\/0000_IKEA_001-1024x576.png 1024w, https:\/\/brikk.se\/wp-content\/uploads\/2024\/02\/0000_IKEA_001-768x432.png 768w, https:\/\/brikk.se\/wp-content\/uploads\/2024\/02\/0000_IKEA_001-1536x864.png 1536w, https:\/\/brikk.se\/wp-content\/uploads\/2024\/02\/0000_IKEA_001-150x84.png 150w, https:\/\/brikk.se\/wp-content\/uploads\/2024\/02\/0000_IKEA_001-1440x810.png 1440w, https:\/\/brikk.se\/wp-content\/uploads\/2024\/02\/0000_IKEA_001-720x405.png 720w, https:\/\/brikk.se\/wp-content\/uploads\/2024\/02\/0000_IKEA_001-400x225.png 400w, https:\/\/brikk.se\/wp-content\/uploads\/2024\/02\/0000_IKEA_001-618x348.png 618w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/>\n                                <\/figure>                                                        <figure class=\"flex w-full image-grid__image image-grid__image--fw \">\n                                <img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/brikk.se\/wp-content\/uploads\/2024\/02\/0002_IKEA_003.png\" class=\"w-full h-full object-cover\" alt=\"\" srcset=\"https:\/\/brikk.se\/wp-content\/uploads\/2024\/02\/0002_IKEA_003.png 1920w, https:\/\/brikk.se\/wp-content\/uploads\/2024\/02\/0002_IKEA_003-300x169.png 300w, https:\/\/brikk.se\/wp-content\/uploads\/2024\/02\/0002_IKEA_003-1024x576.png 1024w, https:\/\/brikk.se\/wp-content\/uploads\/2024\/02\/0002_IKEA_003-768x432.png 768w, https:\/\/brikk.se\/wp-content\/uploads\/2024\/02\/0002_IKEA_003-1536x864.png 1536w, https:\/\/brikk.se\/wp-content\/uploads\/2024\/02\/0002_IKEA_003-150x84.png 150w, https:\/\/brikk.se\/wp-content\/uploads\/2024\/02\/0002_IKEA_003-1440x810.png 1440w, https:\/\/brikk.se\/wp-content\/uploads\/2024\/02\/0002_IKEA_003-720x405.png 720w, https:\/\/brikk.se\/wp-content\/uploads\/2024\/02\/0002_IKEA_003-400x225.png 400w, https:\/\/brikk.se\/wp-content\/uploads\/2024\/02\/0002_IKEA_003-618x348.png 618w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/>\n                                <\/figure>                                                        <figure class=\"flex w-full image-grid__image image-grid__image--fw-narrow \">\n                                <img loading=\"lazy\" decoding=\"async\" width=\"1436\" height=\"1531\" src=\"https:\/\/brikk.se\/wp-content\/uploads\/2024\/02\/image-61-1.png\" class=\"w-full h-full object-cover\" alt=\"Ikea &quot;Do try this at home&quot;\" srcset=\"https:\/\/brikk.se\/wp-content\/uploads\/2024\/02\/image-61-1.png 1436w, https:\/\/brikk.se\/wp-content\/uploads\/2024\/02\/image-61-1-281x300.png 281w, https:\/\/brikk.se\/wp-content\/uploads\/2024\/02\/image-61-1-960x1024.png 960w, https:\/\/brikk.se\/wp-content\/uploads\/2024\/02\/image-61-1-768x819.png 768w, https:\/\/brikk.se\/wp-content\/uploads\/2024\/02\/image-61-1-141x150.png 141w, https:\/\/brikk.se\/wp-content\/uploads\/2024\/02\/image-61-1-580x618.png 580w\" sizes=\"auto, (max-width: 1436px) 100vw, 1436px\" \/>\n                                <\/figure>                            <\/div>\n    <\/div>\n    <\/section>\n\n\n<section data-wpr-lazyrender=\"0\" id=\"\" class=\"section-wrapper bg-white dark:bg-brikk-black\"> \n    <div class=\"section-inner section-inner--max-width section-inner--y-padding   image-grid\">\n                <div class=\"grid grid-cols-32 gap-y-4 md:gap-4\">\n                <\/div>\n    <\/div>\n    <\/section>\n\n<section id=\"\" class=\"section-wrapper bg-brikk-blue dark:bg-brikk-dark-gray\">\n    <div class=\"section-inner section-inner--y-padding\">\n                    <h2 class=\"text-white dark:text-white section-heading\">Relaterade projekt<\/h2>\n                <div class=\"flex flex-col md:gap-4 md:grid md:grid-cols-2 lg:grid-cols-4\">\n                    <a href=\"https:\/\/brikk.se\/en\/cases\/reklamfilm\/gant-the-story-of-gant\/\" class=\"group mb-16 last-of-type:mb-0 md:mb-0 relative flex flex-col relative z-20\">\n    <div class=\"relative mb-4 aspect-square text-center\">\n        <div class=\"absolute top-0 left-0 right-0 bottom-0 px-8 z-50 bg-brikk-red\/75 w-full h-full flex flex-col justify-center items-center opacity-0 group-hover:opacity-100 transition-opacity\">\n            <span class=\"font-bold text-white\">Gant &#8211; The story of Gant<\/span>\n        <\/div>\n        \n        <figure class=\"w-full h-full object-cover \">\n            <img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"680\" src=\"https:\/\/brikk.se\/wp-content\/uploads\/2019\/12\/GANT_03317-680x680.webp\" class=\"object-cover w-full h-full\" alt=\"Gant Animation\" srcset=\"https:\/\/brikk.se\/wp-content\/uploads\/2019\/12\/GANT_03317-680x680.webp 680w, https:\/\/brikk.se\/wp-content\/uploads\/2019\/12\/GANT_03317-150x150.webp 150w, https:\/\/brikk.se\/wp-content\/uploads\/2019\/12\/GANT_03317-340x340.webp 340w, https:\/\/brikk.se\/wp-content\/uploads\/2019\/12\/GANT_03317-304x304.webp 304w\" sizes=\"auto, (max-width: 680px) 100vw, 680px\" \/>\n        <\/figure>\n        <\/div>\n    <div>\n        <h3 class=\"font-bold mb-2 text-white\">\n                                        Gant &#8211; The story of Gant                    <\/h3>\n                <span class=\"text-white\">Gant&#039;s story began in 1907 when a young boy named Bernard Gantmacher dreamed of a better life and decided to cross the Atlantic in search of a new beginning.<\/span>\n            <\/div>\n<\/a>                    <a href=\"https:\/\/brikk.se\/en\/cases\/commercials\/storytel\/\" class=\"group mb-16 last-of-type:mb-0 md:mb-0 relative flex flex-col relative z-20\">\n    <div class=\"relative mb-4 aspect-square text-center\">\n        <div class=\"absolute top-0 left-0 right-0 bottom-0 px-8 z-50 bg-brikk-red\/75 w-full h-full flex flex-col justify-center items-center opacity-0 group-hover:opacity-100 transition-opacity\">\n            <span class=\"font-bold text-white\">Storytel &#8211; Christmas doesn&#039;t have to be hard<\/span>\n        <\/div>\n        \n        <figure class=\"w-full h-full object-cover \">\n            <img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"510\" src=\"https:\/\/brikk.se\/wp-content\/uploads\/2022\/08\/Storytel_007-1-825x510-1-680x510.webp\" class=\"object-cover w-full h-full\" alt=\"Storytel reklamfilm\" \/>\n        <\/figure>\n        <\/div>\n    <div>\n        <h3 class=\"font-bold mb-2 text-white\">\n                                        Christmas doesn&#039;t have to be hard                    <\/h3>\n                <span class=\"text-white\">This year we got the excellent opportunity to work with our friends at B-Reel and Storytel to produce, animate and co-direct the 2019 worldwide Storytel campaign.<\/span>\n            <\/div>\n<\/a>                    <a href=\"https:\/\/brikk.se\/en\/cases\/commercials\/leif-gw-persson\/\" class=\"group mb-16 last-of-type:mb-0 md:mb-0 relative flex flex-col relative z-20\">\n    <div class=\"relative mb-4 aspect-square text-center\">\n        <div class=\"absolute top-0 left-0 right-0 bottom-0 px-8 z-50 bg-brikk-red\/75 w-full h-full flex flex-col justify-center items-center opacity-0 group-hover:opacity-100 transition-opacity\">\n            <span class=\"font-bold text-white\">Tegner Spirits and Wine &#8211; Leif GW Persson<\/span>\n        <\/div>\n        \n        <figure class=\"w-full h-full object-cover \">\n            <img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"510\" src=\"https:\/\/brikk.se\/wp-content\/uploads\/2020\/12\/Leif_Gw_vin_011-825x510-1-680x510.webp\" class=\"object-cover w-full h-full\" alt=\"Leif Gw Persson\" \/>\n        <\/figure>\n        <\/div>\n    <div>\n        <h3 class=\"font-bold mb-2 text-white\">\n                                        Leif GW Persson                    <\/h3>\n                <span class=\"text-white\">Traditional animated TV commercial for Tegner Spirits and Wine. A collaboration with Swedish tv host and criminologist Leif GW Persson.<\/span>\n            <\/div>\n<\/a>                    <a href=\"https:\/\/brikk.se\/en\/cases\/commercials\/la-marzocco-la-linea-mini-nordic-edition\/\" class=\"group mb-16 last-of-type:mb-0 md:mb-0 relative flex flex-col relative z-20\">\n    <div class=\"relative mb-4 aspect-square text-center\">\n        <div class=\"absolute top-0 left-0 right-0 bottom-0 px-8 z-50 bg-brikk-red\/75 w-full h-full flex flex-col justify-center items-center opacity-0 group-hover:opacity-100 transition-opacity\">\n            <span class=\"font-bold text-white\">La Marzocco \u2013 La Linea mini Nordic Edition<\/span>\n        <\/div>\n        \n        <figure class=\"w-full h-full object-cover \">\n            <img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"680\" src=\"https:\/\/brikk.se\/wp-content\/uploads\/2023\/04\/0003_la_Marzocco_The_Nordic_Linea_Mini-680x680.png\" class=\"object-cover w-full h-full\" alt=\"la Marzocco Linea Mini\" srcset=\"https:\/\/brikk.se\/wp-content\/uploads\/2023\/04\/0003_la_Marzocco_The_Nordic_Linea_Mini-680x680.png 680w, https:\/\/brikk.se\/wp-content\/uploads\/2023\/04\/0003_la_Marzocco_The_Nordic_Linea_Mini-150x150.png 150w, https:\/\/brikk.se\/wp-content\/uploads\/2023\/04\/0003_la_Marzocco_The_Nordic_Linea_Mini-340x340.png 340w, https:\/\/brikk.se\/wp-content\/uploads\/2023\/04\/0003_la_Marzocco_The_Nordic_Linea_Mini-304x304.png 304w\" sizes=\"auto, (max-width: 680px) 100vw, 680px\" \/>\n        <\/figure>\n        <\/div>\n    <div>\n        <h3 class=\"font-bold mb-2 text-white\">\n                                        Linea Mini Nordic Edition                    <\/h3>\n                <span class=\"text-white\">The latest advertising campaign from La Marzocco showcases their La Linea Mini 2023 Special Edition espresso machine.<\/span>\n            <\/div>\n<\/a>                <\/div>\n    <\/div>\n    <\/section>\n\n\n<section id=\"\" class=\"section-wrapper bg-brikk-red dark:bg-brikk-dark-gray dark:text-white hero-link\">\n    <div class=\"section-inner section-inner--y-padding   flex items-center justify-center\">\n        <a class=\"text-white font-bold text-2xl\" href=\"https:\/\/brikk.se\/projekt\/arkiv\/\" target=\"\">Alla projekt<\/a>\n    <\/div>\n    <\/section>\n","protected":false},"excerpt":{"rendered":"<p>Commercial for IKEA and their new concept, &#8220;Do try this at home,&#8221; directed by Filip Nilsson. 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