{"id":2740,"date":"2016-08-31T11:37:22","date_gmt":"2016-08-31T09:37:22","guid":{"rendered":"http:\/\/brikk.se\/?p=2740"},"modified":"2022-10-18T10:52:05","modified_gmt":"2022-10-18T08:52:05","slug":"softer-world-jotex","status":"publish","type":"case","link":"https:\/\/brikk.se\/en\/cases\/commercials\/softer-world-jotex\/","title":{"rendered":"A softer world &#8211; Jotex"},"content":{"rendered":"<section id=\"\" class=\"section-wrapper js-text-intro bg-transparent dark:bg-brikk-black dark:text-white\">\n    <div class=\"section-inner section-inner--y-padding section-inner--less-top-padding section-inner--narrow   flex w-full relative\">\n        <div class=\"w-full absolute -top-12 md:top-0 left-8 md:left-0 md:relative md:w-1\/3 hidden md:block md:pr-8\">\n            \n                    <\/div>\n        <div class=\"w-full md:w-2\/3 max-w-[695px] self-start\">\n                                        <h1 class=\"mb-8 text-brikk-blue dark:text-white\">A softer world &#8211; Jotex<\/h1>\n                                        <div class=\"text-flow paragraph text-brikk-blue dark:text-white\">\n                    <p>We were asked to direct our fifth film for our friends at\u00a0Jotex. The concept is based on the message\u00a0&#8220;Jotex &#8211; A softer world&#8221; Using stop motion, we highlight the playfulness in home styling\u00a0while we present parts of\u00a0Jotex\u00a0assortment.<\/p>\n                <\/div>\n                    <\/div>\n    <\/div>\n    <\/section>\n\n<section id=\"\" class=\"section-wrapper bg-brikk-blue text-white dark:bg-brikk-dark-gray  \">\n    <div class=\"section-inner section-inner--y-padding\">\n                <div class=\"flex flex-col md:flex-row md:justify-between section-heading w-full\">\n            <div class=\"w-full md:w-1\/2 paragraph paragraph--white text-flow\">\n                                                        <h2 class=\"text-white\">Credits: A softer world &#8211; Jotex<\/h2>\n                                 \n            <\/div>\n\n             \n        <\/div>\n        \n                    <div class=\"grid grid-cols-4 gap-16 lg:gap-24\">\n                                                        <div class=\"paragraph paragraph--white credits col-span-full md:col-span-2 lg:col-span-1\">\n                                                                                                                                                    <p class=\"credits__sub-heading\">Client<\/p>\n<p>Jotex<\/p>\n<p class=\"credits__sub-heading\">Director<\/p>\n<p>Brikk<\/p>\n                        <\/div>\n                                                                            <div class=\"paragraph paragraph--white credits col-span-full md:col-span-2 lg:col-span-1\">\n                                                                                                                                                    <p class=\"credits__sub-heading\">Producer<\/p>\n<p>Two Fat Boys<\/p>\n<p class=\"credits__sub-heading\">Animation<\/p>\n<p>Nicola Smanio<\/p>\n                        <\/div>\n                                                                            <div class=\"paragraph paragraph--white credits col-span-full md:col-span-2 lg:col-span-1\">\n                                                                                                                                                    <p class=\"credits__sub-heading\">DOP<\/p>\n<p>Kristofer Johnsson<\/p>\n                        <\/div>\n                                                                            <div class=\"paragraph paragraph--white credits col-span-full md:col-span-2 lg:col-span-1\">\n                                                                                                                                                    <p class=\"credits__sub-heading\">SFX<\/p>\n<p>Calle Wachtmeister<\/p>\n<p class=\"credits__sub-heading\">Musik<\/p>\n<p>Calle Wachtmeister<\/p>\n                        <\/div>\n                                            <\/div>\n            <\/div>\n    <\/section>\n\n\n<section data-wpr-lazyrender=\"0\" id=\"\" class=\"section-wrapper bg-white dark:bg-brikk-black\"> \n    <div class=\"section-inner section-inner--max-width section-inner--y-padding   image-grid\">\n                <div class=\"grid grid-cols-32 gap-y-4 md:gap-4\">\n                                                                                        <figure class=\"flex w-full image-grid__image image-grid__image--fw-narrow \">\n                                <img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/brikk.se\/wp-content\/uploads\/2016\/08\/jotex_0004.jpg\" class=\"w-full h-full object-cover\" alt=\"Jotex reklamfilm\" srcset=\"https:\/\/brikk.se\/wp-content\/uploads\/2016\/08\/jotex_0004.jpg 1920w, https:\/\/brikk.se\/wp-content\/uploads\/2016\/08\/jotex_0004-300x169.jpg 300w, https:\/\/brikk.se\/wp-content\/uploads\/2016\/08\/jotex_0004-1024x576.jpg 1024w, https:\/\/brikk.se\/wp-content\/uploads\/2016\/08\/jotex_0004-768x432.jpg 768w, https:\/\/brikk.se\/wp-content\/uploads\/2016\/08\/jotex_0004-1536x864.jpg 1536w, https:\/\/brikk.se\/wp-content\/uploads\/2016\/08\/jotex_0004-1440x810.jpg 1440w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/>\n                                <\/figure>                                                        <figure class=\"flex w-full image-grid__image image-grid__image--fw-narrow \">\n                                <img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/brikk.se\/wp-content\/uploads\/2016\/08\/jotex_0003.jpg\" class=\"w-full h-full object-cover\" alt=\"Jotex reklamfilm\" srcset=\"https:\/\/brikk.se\/wp-content\/uploads\/2016\/08\/jotex_0003.jpg 1920w, https:\/\/brikk.se\/wp-content\/uploads\/2016\/08\/jotex_0003-300x169.jpg 300w, https:\/\/brikk.se\/wp-content\/uploads\/2016\/08\/jotex_0003-1024x576.jpg 1024w, https:\/\/brikk.se\/wp-content\/uploads\/2016\/08\/jotex_0003-768x432.jpg 768w, https:\/\/brikk.se\/wp-content\/uploads\/2016\/08\/jotex_0003-1536x864.jpg 1536w, https:\/\/brikk.se\/wp-content\/uploads\/2016\/08\/jotex_0003-1440x810.jpg 1440w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/>\n                                <\/figure>                                                        <figure class=\"flex w-full image-grid__image image-grid__image--fw-narrow \">\n                                <img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/brikk.se\/wp-content\/uploads\/2016\/08\/jotex_0002.jpg\" class=\"w-full h-full object-cover\" alt=\"Jotex reklamfilm\" srcset=\"https:\/\/brikk.se\/wp-content\/uploads\/2016\/08\/jotex_0002.jpg 1920w, https:\/\/brikk.se\/wp-content\/uploads\/2016\/08\/jotex_0002-300x169.jpg 300w, https:\/\/brikk.se\/wp-content\/uploads\/2016\/08\/jotex_0002-1024x576.jpg 1024w, https:\/\/brikk.se\/wp-content\/uploads\/2016\/08\/jotex_0002-768x432.jpg 768w, https:\/\/brikk.se\/wp-content\/uploads\/2016\/08\/jotex_0002-1536x864.jpg 1536w, https:\/\/brikk.se\/wp-content\/uploads\/2016\/08\/jotex_0002-1440x810.jpg 1440w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/>\n                                <\/figure>                            <\/div>\n    <\/div>\n    <\/section>","protected":false},"excerpt":{"rendered":"<p>We were asked to direct our fifth film for our friends at\u00a0Jotex. The concept is based on the message\u00a0&#8220;Jotex &#8211; A softer world&#8221; Using stop motion, we highlight the playfulness in home styling\u00a0while we present parts of\u00a0Jotex\u00a0assortment.<\/p>\n","protected":false},"featured_media":9728,"parent":0,"menu_order":137,"template":"","class_list":["post-2740","case","type-case","status-publish","has-post-thumbnail","hentry","case-categories-commercials"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.8 (Yoast SEO v24.8.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A softer world - Jotex - Produktionsbolag Brikk<\/title>\n<meta name=\"description\" content=\"Stop motion commercial for Swedish interior and furniture company Jotex. The stop motion film is animated and produced in Stockholm, Sweden.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brikk.se\/en\/cases\/commercials\/softer-world-jotex\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A softer world - Jotex\" \/>\n<meta property=\"og:description\" content=\"Stop motion commercial for Swedish interior and furniture company Jotex. 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