Gant – The story of Gant
Gant’s story began in 1907 when a young boy named Bernard Gantmacher dreamed of a better life and decided to cross the Atlantic in search of a new beginning. This year Gant celebrates 70 years and we were honored to create this film where we get to follow Bernard and his wife Rebecca’s journey.
The brand is known for introducing the button down shirt to the masses. Their success was based on an unprecedented use of colors and fabrics. It was also Gant who established the “hang” on the back of the shirt to be able to easily hang up the shirt.
Today they provide menswear, womenswear, childrenswear and home decor items with over 550 stores worldwide.
We were honored to tell their story with beautiful images and slow motion animations.
Credits: Gant – The story of Gant
Client
GANT
Production company
Brikk
Exekutive Producer
Sofia Bohman
Regissör
Johan Alenius / Brikk
Script
Johan Alenius
Illustration
Johan Alenius
Sonya Filimonova
Character design
Johan Alenius
Sonya Filimonova
2D Animation Lead
Darya Skripka
Johan Alenius
3D Animation
Johan Alenius
Neil Verhavert
2D Animation
Johan Alenius
Darya Skripka
Sonya Filimonova
Philip Engström
Neil Verhavert
Philip Engström
Thinh Nguyen
Ola Angelman
Emil Börner
Sergey Krasin
Tyapkina Mariia
Alina Zubkova
Marina Patrakeeva
Compositing
Johan Alenius
Philip Engström
Sound design
Joel Andersson
Music
Johan Liljedahl
Breakdown of scenes
Gant’s story began in 1907 when a young boy named Bernard Gantmacher dreamed of a better life and decided to cross the Atlantic in search of a new beginning. This year Gant celebrates 70 years and we were honored to create this film where we get to follow Bernard and his wife Rebecca’s journey.
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