Minecraft – A Bathing ape

Put down your pickaxes! The high fashion brand AAPE, A BATHING APE, and our friends at Minecraft have finally teamed up to produce a collection of t-shirts, sweaters, and hoodies. We at Brikk, of course, had to direct and produce the film to present the new collaboration.

In the 3D animated loop, we get to travel between the different biomes with a constant camera pull back. We use the AAPE and Creeper face as a transition, which connects the message and the Minecraft world in a logical way.