Marginalen Bank – We make a difference

We were tasked to create an advertising campaign for Marginalen Bank together with Johan Ronnestam. Marginalen wanted us to continue on their path of working with friendly illustrations. A way to portray their clients and themselves. And as a way to cut through the generic frequent bank communication.

Our approach to the specific brief was to show people with different needs and in various stages of their lives. We developed a total of six characters in one family. The daughter and first-time mortgage taker Clara serve as our hero!

Credits: Marginalen Bank – We make a difference

Production Company

Brikk

Director

Brikk

Client

Marginalen Bank / Ronnestam Communication

Art Director

Brikk

Illustration

David Saracino

Post Production

Brikk

Storyboard / Animatic

Brikk

Comp

Kristian Andersson

Cel Animation

Sonya Filimonova
Darya Skripka
Ola Angelman
Chiara Sgatti

Marginalen bank
Marginalen bank
Marginalen bank
Marginalen bank
Marginalen bank
Marginalen bank
Marginalen bank
Marginalen bank