Marginalen Bank – We make a difference
We were tasked to create an advertising campaign for Marginalen Bank together with Johan Ronnestam. Marginalen wanted us to continue on their path of working with friendly illustrations. A way to portray their clients and themselves. And as a way to cut through the generic frequent bank communication.
Our approach to the specific brief was to show people with different needs and in various stages of their lives. We developed a total of six characters in one family. The daughter and first-time mortgage taker Clara serve as our hero!
Credits: Marginalen Bank – We make a difference
Marginalen Bank / Ronnestam Communication
Storyboard / Animatic